A NEW ERA OF APPLE TECHNOLOGYWith the new Apple iPhone 12 Pro Max, 5G is ready. The A14 Bionic chip leads the industry and rockets past every other smartphone chip. The Pro is built with an all-new camera system which takes low-light photography to new heights. The Ceramic Shield delivers four times better drop performance, so you'll always keep your iPhone protected. With a stunning 6.7" Super Retina XDR display, along with a wealth of innovative camera features, allow your creativity to flourish at your fingertips.
 

KICKS GLASSEnter Ceramic Shield. It’s made by introducing nano‑ceramic crystals which are actually harder than most metals - into glass. Sounds simple, but it’s incredibly difficult because ceramic isn’t transparent. By controlling the type of crystals and degree of crystallinity, Apple developed an exclusive formula that maximises the toughness of the ceramic while remaining optically clear. This was the breakthrough that made Ceramic Shield ideally suited for the display. It’s a first in any smart­phone, and it’s tougher than any smart­phone glass.

SUPERFAST REVOLUTIONARY WIRELESS5G transforms iPhone with accelerated wireless speeds and better performance on congested networks.4Now you can download huge files on the go or stream high-quality HDR movies. Without. All. The. Lag. iPhone also has the most 5G bands of any smart­phone so you get 5G in more places. And all that speed opens up amazing possibilities for the future of apps.

A14 BIONIC CHIPA14 Bionic is the first 5-nanometre chip in the industry, with advanced components literally atoms wide. Forty per cent more transistors rev up speeds while increasing efficiency for great battery life. And a new ISP powers Dolby Vision recording — something no pro movie camera, let alone any other phone, can do.

LIDAR TECHNOLOGYNASA is using LiDAR technology for its next Mars landing. iPhone 12 Pro uses a LiDAR scanner to measure how long it takes light to reflect back from objects. So it can create a depth map of whatever space you’re in. Because it’s ultra-fast and accurate, AR apps can now transform a room into a realistic rainforest or show you how a new trainer will fit.

PRO CAMERA SYSTEMNight mode comes to both the Wide and Ultra Wide cameras, and it’s better than ever at capturing incredible low-light shots. LiDAR makes Night mode portraits possible. And the Wide camera lets in 27 per cent more light, for greater detail and sharper focus day or night. The bigger iPhone maxes out the Pro camera system. A 47 per cent larger sensor and larger pixels dramatically increase the amount of light gathered on the Wide camera. A new OIS stabilises the sensor instead of the lens so your shots are steady — even when you’re not. And the new 65mm Telephoto camera lets you zoom in tighter on portraits.

STUNNING DEEP FUSIONDeep Fusion kicks in for low- to mid-light scenes. The Neural Engine analyses multiple exposures pixel by pixel to bring out unprecedent­ed detail in the magnifying glass, the woman and the wall.

GET THE PERFECT SHOTS WITHOUT LOSING MOTIONSmart HDR 3 dials in the white balance, and the sea foam holds its shape and definition despite all the motion.

IMPRESSIVE ZOOM2.5x optical zoom on the 65mm Telephoto camera lets you see all that close‑up detail without being right next to your subject.

WIDE CAMERA QUALITYBigger pixels on the Wide camera help reveal intricate patterns, subtle textures and incredible detail throughout the shot — even when you’re shooting in available light.

VIBRANCE LIKE NO OTHERColours are remarkably true to life in almost any light, like all the translucent reds in her outfit, and the saturated neon hues of the diner behind.

AN ABSURD AMOUNT OF CREATIVE CONTROLProRAW gives you all the standard RAW information, along with the Apple image pipeline data. So you can get a head start on editing, with noise reduction and multi-frame exposure adjustments already in place — and have more time to tweak colour and white balance.

FIRST CAMERA EVER TO RECORD IN DOLBY VISIONiPhone 12 Pro jumps from 8- to 10‑bit HDR recording, capturing 700 million colours for much more lifelike video. Then it goes one better, recording in Dolby Vision — the format used by film studios. You can even edit Dolby Vision video and use AirPlay to see every last bit of the difference on the big screen.

PERFECT DETAIL IN THE DARKThe Wide camera’s larger sensor brings far more detail out of the shadows. And for the first time, you can take Night mode Time‑lapse videos with a tripod to capture scenes with dramatic motion. Now even your movies can pull an all-nighter.

TRUEDEPTH CAMERANight mode comes to the front camera, bringing all that low-light detail and natural colour to your favourite subject. Deep Fusion, Smart HDR 3 and Dolby Vision recording are now on the TrueDepth camera too. So you’ll look your best in any light.

SUPER RETINA XDR DISPLAYHow do you make the brightest display even better? Make it bigger. A new design with flat edges and our flexible custom OLED allowed us to push the screen’s amazing colour, brightness and contrast right to the very e